Chris Edwards – Optimizing Your Website and Identifying Quality Content for SEO
SEO is a broad topic with many pieces and parts. I will dive into some of the secret tricks I have used on over 450 different websites that help them out rank their competition. I will focus on WordPress and one page websites/landing pages. Time permitting, I will discuss the importance of creating a blog for your business, covering how to write your topic title, best way to structure your article and how to identify the best content to blog about that will generate the best quality traffic.
Sandy Edwards – Local SEO and Why it Is Vital
Local SEO plays a large part in the overall placement of your website on the search engines. It involves 4 major players and 3 main ideas. Come and join us to see how to go about making sure your business, or organization’s Local SEO can be improved. I will discuss Google Plus, Yahoo, Bing, and Yelp listings and how to claim and optimize them. Also, I will cover the importance of the local listing providers, local citations, and why reviews matter. Time permitting, I will walk you through some of the roadblocks you can run into with local listings and how to overcome them.
Tools covered during this meetup:
Desk.PM – Minimal Writing interface for all sorts of platforms
PostStatus – Daily WP news from a talented developer and writer
DeepCrawl – High Performance Website Crawler
Hemingway App – Improve your writing
Grammarly – automatically find and correct writing mistakes
Smart Manager – WP eCommerce bulk editor for product management