David

How to Create a Child Theme, and Why You Shouldn’t Fear Gutenberg

Tuesday, Sep 25, 2018, 6:30 PM

Bigeye
3203 Lawton Rd Orlando, fl

66 WordPressers Went

How to Choose the Right Theme & Customize It the Right Way (Using a Child Theme) Geoff Myers, Digital Marketing Consultant & CEO of SimDex LLC This presentation and subsequent group discussion is meant for both beginners of WordPress (“choosing the right theme”) and intermediate users of WordPress (“creating a child theme”). Geoff will be covering …

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How to Choose the Right Theme & Customize It the Right Way (Using a Child Theme)

Geoff Myers, Digital Marketing Consultant & CEO of SimDex LLC

This presentation and subsequent group discussion is meant for both beginners of WordPress (“choosing the right theme”) and intermediate users of WordPress (“creating a child theme”).

Geoff will be covering the following subtopics:

• Where do I start when searching for a WordPress theme for my site?What are the best places to look for high-quality themes?
• What do I look for in a WordPress theme to determine whether it meets the highest technical quality standards? (hint: use Theme Check)
• Effective strategies and best practices for choosing a WordPress theme that will work for you in the short term and long run (i.e. how to save yourself frustration later on)
• Free themes versus paid themes: What’s the difference? Is it worth paying? Where should I go?
• How to create a Child Theme and add customizations without overwriting the original theme’s code (e.g. copying and editing CSS stylesheets and PHP templates from the original theme)

Don’t Be Afraid of Gutenberg

David Wolfpaw, Owner of FixUpFox WordPress Maintenance

A new editor is coming in WordPress v5.0, and the reviews on it have been mixed, to say the least. While there will definitely be challenges and growing pains, I think that it’s an overall good move for WordPress, which as the dominant web publishing platform will make it a good move for the web overall.

There are a lot of new things to learn about how Gutenberg will be part of WordPress, and a lot of questions that still don’t have answers. I’m going to walk through where Gutenberg is coming from, what it does, and what is planned for the future. We’ll do a demo of some features, I’ll show some cool things that could spur you to try something new with it, and hopefully allay fears around the new feature.

Elizabeth Pampalone – How to Stay Self Employed During the Appocolypse

Pricing/Contracts/Proposals for Design/Development

Whether you have just started, or if you have been around a while, pricing, contracts and proposals can be a pain in your … brain? Thing is, they are WAY less complicated than in the past. Elizabeth will take you into her pricing evolution over the past decade and share some of her stories of staying self employed through the most recent economic downturn. She will share her contract and proposal and the tools she uses to get it to the client within 30 min of a consult.

Rian Kinney – Can I Use A Template? – An Entrepreneur’s Guide to Contracts

Have you ever wondered if you can use a contract template for your business? Tired of Contracts talks that start with “I’m not an attorney, but…”

Rian Kinney is a Florida attorney here to answer your entrepreneurial questions., such as: Can I use a Template? If so, what should I look for?

In this talk you will discover what clauses are “boilerplate” and you should have in your contracts which will also help you better discern which templates are well drafted.

Can I Use a Template? – Rian Kinney’s Presentation

https://www.meetup.com/WordPress-Orlando/events/251241010/

How do you find customers and how do you tailor your offerings to the customers that you want? Our speakers discussed choosing new audience segments, listening to your existing customers and visitors, and providing the proper marketing to those visitors to help you sell the right things to the right people at this month’s meetup.

David Yarde – The Analytics of Business Decisions: Using data to build a smarter brand

Gain knowledge and understanding the fundamentals to the success of any brand strategy. Data is the key to whether a business thrives or dies. But even with its importance, how do we use it in our everyday businesses?

In this session, we’ll cover the following:

• How do I understand all these lines and numbers?
• How can I leverage analytics to create new products?
• Using analytics to improve brand experiences
• And much more.

See David’s slides and notes here

Chris Edwards – Understanding Your Conversion Funnel

Whether you’re selling items on your website or trying to catch leads, you have a conversion funnel. Understanding the path and drop off points in that path are the key to success to optimize your conversion funnel. We will talk about the easiest ways to track this funnel and how to make sense of all the data you have collected. We will even talk about methods to discover why your users are dropping off and the most effective ways to address it. This talk will also look at the different tools including Google Analytics, HotJar, Mixpanel and Kissmetrics and how each of them can help you track your conversion funnel.

Relevant Links:

• Kissmetrics – https://www.kissmetrics.com/
• Hot Jar – https://www.hotjar.com/
• MixPanel – https://mixpanel.com/
• Google Analytics – http://www.google.com/analytics/
• Adobe Analytics – http://www.adobe.com/marketing-cloud/web-analytics.html
• Visual Website Optimizer – https://vwo.com/
• Optimizely – https://www.optimizely.com/

Chris’ Slides: Conversion Funnels WPORL Meetup